The brief of this project was to design and develop prototypes of a backdrop that goes with the exist branding unit in store.
Stunning Every Ear is a campaign launched for Akshayatritya. This remains in-store for 1 year before next year's SEE collection comes out. The gap that I addressed was bridging it from the festive VM when it was launched to the generic, year long space.
Over the course of this project, I learnt how to detail out my concepts, communicate that to the vendors and gained a better understanding of material.
My contribution was communication through backdrop design supporting marketing strategy for “Stunning Every Ear”, transforming its Akshaya Tritiya launch into a year-long sales campaign
Before v/s After
Before v/s After
